Emily Jones, a prominent plus-size travel influencer, has become a passionate advocate for change within the travel industry, calling for better accommodations and inclusivity for travelers of all shapes and sizes. With frequent travels that take her from Malta to the UK and Helsinki, Jones uses her platform not only to document her journeys but to highlight the disparities that plus-size individuals often face when navigating airlines, hotels, and other aspects of travel.
Through her popular Instagram account, @miss__jones, Jones invites her audience into her travel experiences, offering practical advice, honest commentary, and inspiring messages that speak to the need for greater inclusivity across the travel sector. Her mission is clear: to ensure that people of all body types feel empowered and welcomed in their desire to explore the world. She firmly believes that everyone, regardless of size, deserves access to travel experiences that are comfortable, respectful, and free of unnecessary barriers.
“I want to promote easy travel for people of all sizes and shapes – and make them feel they deserve to see the world just like other people,” Jones explains. This vision is not just about logistics but about representation and dignity. She calls on travel media and tourism companies to begin showcasing more diverse body types, emphasizing that inclusion starts with visibility. When travelers see people like themselves in travel marketing, on websites, and in advertising, it sends a powerful message: you belong here too.
One of the most urgent issues Jones brings to light is the anxiety that many plus-size travelers experience when flying. Among her top suggestions for airlines is a simple, yet highly impactful change—announcing the availability of seatbelt extensions during the boarding process. According to Jones, many plus-size passengers feel a deep sense of embarrassment or fear when they have to ask flight attendants for a seatbelt extender. She’s received countless messages from followers who share the same concern. Making a public announcement that seatbelt extenders are readily available and easy to request would help remove the stigma, making air travel less stressful for larger passengers. “Seeing this being destigmatized, so people can travel comfortably and without the added anxiety, would be a dream come true,” she says.
Jones also takes issue with the size and design of airplane seats, which are notoriously uncomfortable for individuals who don’t fit the “standard” size. She argues for either more generous seating options or, at the very least, improvements such as additional cushioning and adjustable armrests. These changes would go a long way toward making flights more comfortable and humane for all passengers. After all, traveling should be a joyful experience—not one that leaves passengers feeling cramped, judged, or unwelcome.
Beyond air travel, Jones turns her attention to the hospitality industry, pointing out that many hotels are also lacking when it comes to inclusive practices. She emphasizes the need for hotels to offer larger towels and plus-size bathrobes as standard amenities. While these may seem like small details, they have a significant impact on the overall comfort and confidence of plus-size guests. Something as simple as a robe that actually fits can make a guest feel truly seen and valued. It sends a message that their presence is anticipated and welcomed, not overlooked.
Jones’s advocacy is part of a broader, growing movement within the travel world that pushes for systemic changes to make tourism accessible to all. She understands the emotional and psychological toll that exclusion can take, and she’s committed to using her voice and platform to create a more equitable travel environment. Her work highlights the importance of not only physical accommodations but also cultural shifts—encouraging companies to move away from one-size-fits-all approaches and instead embrace body diversity as a normal and celebrated part of human experience.
While she’s candid about the difficulties plus-size travelers face, Jones also makes it a point to share the positive experiences she’s encountered during her adventures. She often highlights destinations that have gone above and beyond to make her feel welcome and comfortable. One such place, she notes, is the Seychelles in Africa. According to Jones, the Seychelles stood out as one of the most inclusive places she has ever visited, offering a warm, accepting environment for plus-size tourists. This kind of hospitality, she believes, should serve as a model for other destinations around the world.
Through her advocacy, Jones is not just pushing for better policies—she’s helping to reshape the narrative around who gets to travel and how they are treated when they do. Her message is one of empowerment, compassion, and action. She urges the travel industry to see plus-size customers not as inconveniences, but as valuable travelers whose needs deserve just as much attention as anyone else’s.
Jones’s work resonates deeply with a global audience, many of whom have long felt marginalized by an industry that prioritizes slimness and conformity. Her content challenges that norm and instead celebrates the beauty of diverse bodies, encouraging people to break out of societal expectations and embrace the freedom of exploration. In doing so, she’s not just creating change within the travel world—she’s also building a supportive community of like-minded individuals who believe that everyone, no matter their size, has the right to see the world without shame or limitation.
In a world where so much of travel marketing continues to showcase narrow beauty standards, Jones offers a refreshing alternative. Her presence, both online and offline, is a reminder that the joy of travel should be accessible to all. Through her efforts, the hope is that airlines, hotels, tour operators, and destinations alike will begin to reevaluate their policies and practices, making room—literally and figuratively—for every traveler.
Emily Jones’s story is about more than just travel. It’s about visibility, acceptance, and a belief in a world that values inclusivity. Her advocacy is a call to action for the travel industry to do better, and a source of inspiration for plus-size individuals everywhere who dream of exploring the world with confidence and ease.
